THE FAIR, HONEST COMPARISON
See how we stack up against a typical email platform.
Most email platforms were built for giant marketing teams, then shrunk down and sold to everyone else. Mailer Moose was built for Canadian small business from the first line of code: priced in Canadian dollars, month to month, with every feature on every plan.
Priced in Canadian dollars, month to month
Every address checked before you send
Your own sending domain, set up for you
AT A GLANCE
Same job, different experience.
A typical email platform hands you a blank canvas and a manual. Here's what changes when the platform is built for you instead.
A typical email platform
- Priced in US dollars. You do the math on every invoice.
- DNS records to set up yourself. Good luck finding someone who speaks SPF.
- Send to any address you upload. Bounces and complaints find out the hard way.
- Features locked behind higher tiers. The good stuff costs more.
- A blank editor and a deadline. You design the email from scratch.
- Open rates you can't quite trust. Software opens inflate the number.
- Annual contracts, cancel if you can. Locked in before you've sent a thing.
- One sending speed for everyone. Your reputation takes the risk.
Mailer Moose
- Priced in Canadian dollars. The number you see is the number you pay.
- Sending domain set up for you. We register it, authenticate it, host it. Zero DNS.
- Every address checked first. Dead mailboxes and known complainers never make the list.
- Every feature on every plan. Credits grow, the toolkit doesn't change.
- AI drafts the whole email. Give it a one-line brief, in your brand.
- Human opens reported separately. You see real people, not just scanners.
- Month to month, always. Stop whenever the cottage calls.
- A pace inbox providers trust. Your domain earns volume gradually, by provider.
SIDE BY SIDE
The whole picture, side by side.
Not every difference is dramatic. Some are. Here's the full list, so you can judge for yourself.
| Feature | A typical email platform | Mailer Moose |
|---|---|---|
| Currency | Priced in US dollars | Priced in Canadian dollars |
| Contract | Often annual | Month to month |
| Plans | Features vary by tier | Every feature on every plan |
| Sending domain | You set up SPF, DKIM and DMARC yourself | Registered, authenticated and hosted for you |
| Sending pace | One speed for every domain | Earned gradually, by inbox provider |
| List verification | Spelling checks at best | Every address checked with its mail server |
| List import | Manual mapping, start over if it fails | Maps your columns, resumes if interrupted |
| Email design | Blank editor | AI drafts a full email from a one-line brief |
| Testing | A/B on a small sample | Full-audience variants, evenly rotated |
| Pre-send check | You proofread it yourself | A specialist review before every launch |
| Landing pages | A separate tool, a separate bill | Built from the same brief, on your domain |
| Sign-up forms | Generic embed, off-brand | Matches your brand, guards against bots |
| Reporting | Opens lumped together | Human opens reported separately from automated |
| Credits | Separate pools for sending and extras | One pool for sending and AI writing |
THE BIG DIFFERENCES
Three things that actually move the needle.
Plenty of differences are cosmetic. These three change whether your emails get sent, read and trusted.
DOMAINS & DELIVERABILITY
Your domain, handled from day one.
A typical platform gives you a shared sending address and a how-to guide for DNS. You copy records into your registrar, hope you got the TXT right, and wait to see if it works.
We register your sending domain, set up SPF, DKIM and DMARC, and host it. Your From address, signature, tracking links and landing page all live on that same domain, for every recipient. New domains build their reputation gradually, and each inbox provider gets its own sending rate so your volume grows at a pace they trust.
Zero DNS records to set up
SPF, DKIM and DMARC done for you
A pace inbox providers accept, provider by provider
LIST HEALTH
Every address, checked before you send.
Most platforms let you upload a list and send straight away. Dead mailboxes bounce, old addresses complain, and your sending reputation pays for it quietly, one bad batch at a time.
We check every address against its own mail server before it ever reaches a campaign, not a spelling check, a real mailbox check. Dead mailboxes, dead domains and known complainers never go near your send.
Checked at the mailbox, not just spelled correctly
Known complainers removed automatically
One credit pool covers checks and sends
DESIGN & TESTING
Write less, test more.
A typical platform gives you a blank canvas and a stock template. You write the email, then guess at a subject line and hope it lands, often testing on a slice of your list.
Tell us the offer, the audience and the tone, and the platform drafts a complete HTML email in your brand: hero, sections, offer band, proof and footer. Launch it as several designed variants, rotated evenly across your whole audience, not a slice, so every test is a fair one.
A full email from a one-line brief
Variants rotate across your entire list
Built in your brand, every time
SWITCHING OVER
Moving over takes an afternoon, not a quarter.
Bring what you've built. Leave the headaches behind.
Bring your list
Upload your spreadsheet. We map every column to a field and keep the ones you already have.
We check it
Every address gets verified against its mail server before it goes anywhere near a send.
We set up your domain
Your sending domain is registered, authenticated and hosted, no DNS record touched by you.
Send your first campaign
Build it yourself with the AI draft, or hand it to us. Either way, you're sending within days.
QUESTIONS WORTH ASKING
Everything you're wondering before you switch.
Will setting this up be hard?
No. You bring your list and your brand details, we handle your sending domain, SPF, DKIM and DMARC. Most people are sending their first campaign within a few days.
What happens to my existing list?
Import it as-is. The importer maps your spreadsheet columns to fields automatically, and every address gets checked against its mail server before it's added to a campaign, so you start clean.
Will my emails end up in spam?
No platform can honestly guarantee inbox placement. What we can tell you: your domain builds its sending reputation gradually, each inbox provider gets its own rate, and every address is checked before you send, which is the biggest reason mail lands in spam in the first place.
Am I locked into a contract?
No. Every self-serve plan is month to month. Scale up for a big sale, scale down for a quiet month, cancel when you need to.
Do I need to know CASL?
You still need consent to email someone and a working unsubscribe link, that part's on you under CASL. We make the honouring side easy: unsubscribes are handled automatically and sign-up forms are built to collect consent properly.
What if I've never used an email platform before?
That's who this is built for. The editor is drag-and-drop, AI drafts the email from a one-line brief, and if you'd rather not touch any of it, our managed plans build and send campaigns for you.
Is every feature really on every plan?
Yes. The only difference between plans is how many credits you get each month. AI design, verification, landing pages and segments are on every plan from the first dollar.
Can I just pay someone to do this for me?
Yes. Our managed plans plan, write, design and send your campaigns for you, month to month, starting with a conversation about your business.
Ready to send something Canadians actually open?
Month to month, priced in Canadian dollars, every feature included from day one.
Create your account