HONEST REPORTING
Opens you can actually believe.
Security software opens your emails too, every single one, automatically. We count those separately, so the open rate you plan with is real people, not scanners.
Reports live from your very first send
Human opens kept separate from automated ones
Full reporting included on every plan
WHY YOUR NUMBERS LIE
Most open rates are wrong, and it isn't your fault.
You hit send, check your reports the next morning, and your open rate looks fantastic. Then you notice it barely moves no matter what you write, and your clicks tell a very different story. Here's why: a lot of that opening happens before anyone sees your subject line.
Corporate security software scans incoming mail automatically, opening every message and clicking every link to check it's safe. It does this instantly, on a server, with no human anywhere near it. On most platforms, every one of those automated opens counts exactly the same as a real person reading your newsletter over their coffee.
That one blended number quietly wrecks every decision built on it: which subject line wins, which sending domain performs, whether last month's campaign actually landed. You end up optimizing for scanners instead of your customers. We built reporting the other way around: human opens and automated opens, in their own columns, from the start.
FROM SEND TO SORTED
Reporting starts the moment you hit send.
No waiting for a daily digest and no exporting to a spreadsheet to find out what happened.
You hit send
Your campaign goes out like any other, delivered from your own domain, every address already checked.
Opens start sorting themselves
As messages open, each one is classified: the pattern of an automated scan lands in one column, a real reader in the other.
Clicks, bounces and complaints line up
Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses, all in the same live report.
Dig in whenever you like
Compare variants, check a sending domain, or look up one subscriber's activity, any time after you hit send.
IN DETAIL
Reporting, unpacked.
Three ways we make sure the numbers in front of you are numbers you can use.
COUNTED SEPARATELY
Human opens, sorted from the scanners.
The moment an email opens, we look at how it opened. Security software behaves differently than a person: it opens instantly, every time, often before the message even reaches an inbox. We classify that pattern as automated and keep it in its own column.
Everything else, the opens that look like an actual person checking their phone or reading over a double-double, we count as human. You get both numbers, side by side, instead of one inflated figure that tells you nothing useful.
Automated opens flagged, not hidden
Human opens are the number you plan with
No manual digging required
LIVE FROM MESSAGE ONE
Numbers that move while your campaign does.
Reports start updating the second your first message goes out, not after the send finishes and not the next morning. Delivered, human opens, automated opens and clicks tick up in real time.
Bounces, complaints, unsubscribes and landing-page responses show up the same way, live, so you know within minutes whether a campaign is landing the way you hoped.
Live delivery and open counts
Bounces and complaints as they happen
Landing-page responses included
DOWN TO ONE DOMAIN, ONE SUBSCRIBER
Compare variants, domains and individual subscribers.
If a campaign goes out in several designed versions, you see each one's numbers on its own line: delivered, human opens, clicks, side by side, so you know which subject line or layout actually worked.
See how each of your sending domains delivered, and when you need the full story on one person, look up any subscriber's activity directly: what they opened, what they clicked, and when.
Every variant reported separately
Delivery broken down by sending domain
Subscriber-level lookup, any time
WHAT IT MEANS FOR YOU
Numbers that change how you run your business.
Honest reporting isn't just tidier, it changes the decisions you make.
Plan with numbers you can trust
Build next month's campaign on real human opens, not a figure padded by scanners.
Know which variant actually won
See delivered, opens and clicks for every version of a campaign, side by side.
See which domain delivers best
Check how each of your sending domains performed before you decide where to send next.
Look up any subscriber in seconds
Pull up one person's full activity, opens, clicks and all, without exporting anything.
Catch problems early
Bounces and complaints show up live, so you can fix a bad list or a flagged domain fast.
COMPARED
A typical platform counts clicks from bots. We don't.
A typical email platform
- Counts every open. Including the ones opened by security scanners, not people.
- Waits for a daily digest. Reports lag behind your campaign.
- One blended number. Variants and domains get lumped together.
- Subscriber history buried. Finding one person's activity means exporting and searching.
- Bounces and complaints in a footnote. Easy to miss, easy to ignore.
Mailer Moose
- Separates human opens. The number you see is the number that matters.
- Live from message one. Watch delivery, opens and clicks as they happen.
- Compared side by side. Every variant and every sending domain on its own line.
- Look up anyone. Find a subscriber's full activity in a click.
- Delivered, bounced, complained, unsubscribed. All reported, all live.
QUESTIONS
Questions about your open rate.
Straight answers about what the numbers actually mean.
Why is my open rate lower than on other platforms?
Because it counts people. Security software opens most business email automatically, and we show those opens separately so the number you plan with is real.
What exactly counts as an automated open?
Security software and corporate scanners open every email and click every link automatically, often within seconds of delivery. We watch for that pattern and sort those opens into their own column, away from the people actually reading your email.
How soon do reports start showing numbers?
From the very first message. There's no waiting for the campaign to finish and no next-day digest: delivered, opens, clicks and the rest update live.
Can I compare different subject lines or designs?
Yes. Run several variants on one campaign and each one reports separately, delivered, human opens and clicks, side by side, so you can see which one actually worked.
Can I see how my different sending domains are performing?
Yes. Every sending domain gets its own delivery figures, so you can see which one is landing best and act on it.
Can I look up what one subscriber did with a campaign?
Yes. Search any subscriber and see their opens, clicks and activity directly, without digging through an export.
What else shows up in the report besides opens?
Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses, all in one live view.
Do I need to turn this on, or is it included automatically?
It's included automatically. Every campaign reports live from message one, on every plan, with nothing to set up.
WORKS WITH
Reporting is better with company.
A few other features that make the numbers even more useful.
Pairs perfectly with creative variants.
Reporting shows you which variant won; creative variants is what gets you more than one to compare. Launch a campaign with several designed versions, rotated evenly across your whole audience, and let the human-open numbers settle it.
Reports by sending domain.
See exactly how each registered sending domain delivered, so you know which one to lean on for your next campaign.
Turn opens into segments.
Save the people who opened without clicking, or the people who didn't open at all, straight from any report.
Clean numbers start with clean lists.
Every address is checked before you send, so bounces and complaints in your report stay rare instead of routine.
See the real numbers for yourself.
Create your account and watch honest reports roll in from your very first send.
Create your account