EMAIL MARKETING FOR HAIR & BEAUTY SALONS
Email marketing built for hair and beauty salons.
Remind clients it's time for a touch-up, fill a slow Tuesday afternoon, and sell out your gift cards before December hits — all from one inbox, in your salon's own voice.
Priced in Canadian dollars, month to month
Every address checked before you send
Your own sending domain, set up for you
SOUND FAMILIAR?
The parts of salon marketing that eat your week
You're great at colour and cuts. Chasing rebookings, empty chairs and forgotten gift cards shouldn't be the second job.
The appointment just doesn't get rebooked
A client loves her cut, pays, leaves — and nobody asks her to book the next one. Six weeks later she's googling a new salon.
Mondays and Tuesdays sit half-empty
Your chairs are full on Saturday and quiet on Tuesday. Filling the gap usually means texting clients one by one.
Retail shelves don't sell themselves
The shampoo she loved two months ago is probably running low right now, and she has no reason to think of you before a drugstore bottle.
Gift cards get forgotten until December 23rd
The biggest gifting season of the year comes and goes, and most clients never hear your gift cards exist until they're already stuck for ideas.
New stylist, new service, nobody knows
You've trained a new colourist or added a keratin treatment, and it lives on an Instagram story for 24 hours, then it's gone.
CAMPAIGNS THAT WORK FOR YOU
Sends built around your calendar, not a generic one
From the six-week touch-up to the holiday rush, here's what to send, and when, built for how a salon actually books.
The six-week nudge
Most cuts and colours grow out right around six weeks. Set this to go out automatically at that mark, with a friendly reminder and a direct booking link.
Tune it by service: colour clients at five to six weeks, cuts at four to six, keratin at ten to twelve.
Subject: Subject
Six-Week Touch-Up Reminder
Read moreHoliday glam season
Early November, send the party-season lookbook: updos, blowouts, bold colour. Clients book their holiday appointment before your calendar fills.
Wedding season send-off
March through June, reach brides and bridal parties with trial packages and a patch-test reminder for anyone colouring for the big day.
Prom and grad glow-up
Late April, target teens and parents with updo-and-makeup packages timed to grad and prom dates, before the good slots go.
Gift card countdown
Early December, remind your list that gift cards exist, with a straight link to buy. Send it again the week before Christmas for last-minute shoppers.
Fill the Tuesday gap
When a cancellation opens a chair, send a same-day opening to your VIP segment first. Quiet afternoons get booked before lunch.
AN EXAMPLE CAMPAIGN
Built before your next client sits down
You type one line: remind colour clients it's time for a refresh, mention the new spring shade menu, friendly and warm. That's the whole brief.
From that, the platform writes and designs the full email in your brand: hero image, the reminder, your spring menu as an offer band, a direct booking button, and your footer with your salon's address. Review it, tweak a line if you want, and send — inside the gap between two appointments.
Subject: Subject line
Campaign: Time For Your Touch-Up
Read moreTHE FEATURES YOU'LL USE MOST
Built for a salon's week
Four tools that do the follow-up and the setup, so your week stays about the chair in front of you.
WRITES LIKE YOU
Sound like your salon, every time
Your brand settings hold your logo, colours and the way you write. Your campaign brief holds the offer: a touch-up reminder, a holiday lookbook, a new treatment.
From that, a complete email gets designed: hero, sections, offer band, proof and footer, ready to send without starting from a blank page.
Drag-and-drop editor, no design background needed
Several designed versions, rotated fairly across your list
Reviewed before it sends, line by line
WHO TO EMAIL, AND WHEN
Follow up with the clients who need it
From any campaign you've sent, save the people who clicked but never rebooked, the people who opened and didn't act, or the ones who never opened at all.
Resend to the ones who didn't open with a fresh subject line, so a missed reminder doesn't mean a lost client.
Segment by who clicked, opened or stayed silent
Resend to non-openers with a new subject line
Build lists by service: colour, cut, keratin, nails
GROW YOUR CHAIR LIST
Collect emails right at the front desk
Put a sign-up form on a tablet at the front desk, or embed one on your website with a single line of code. No website yet? Send people to a landing page instead.
Build a gift-card landing page from the same brief as your email: headline, offer, proof and a buy button, on your own domain.
One embed for your website, or a standalone landing page
Forms match your brand and block automated sign-ups
Gift card pages built from the same brief as the email
LANDS WHERE IT SHOULD
Your own domain, set up for you
A sending domain matching your salon gets registered, authenticated and hosted, with zero DNS records for you to touch.
It earns its sending volume gradually and gets its own pace with each inbox provider, so your holiday blast doesn't land you in spam the week you need it most.
Domain registered and authenticated for you
Sending pace tuned to each inbox provider
Every address checked before a campaign sends
GET STARTED
From sign-up to your first send
Most salons send their first reminder campaign the same week they sign up.
Create your account
Pick a plan in Canadian dollars, month to month. No contracts, cancel any time.
Bring your client list
Import your spreadsheet of clients. Every address gets checked before it lands in a campaign.
Set your brand
Add your logo, salon colours and the way you write. Every email after this uses them automatically.
Send your first campaign
Type one line — a reminder, a seasonal offer, a new service — and send from your own domain, set up for you.
QUESTIONS
Questions salon owners ask us
Will this work if I only have a few hundred clients?
Yes. Every plan includes the full editor, AI writing help, sign-up forms and reporting, so a small client list gets the same tools as a big one. Start with the plan that matches your list and move up as it grows.
Is it hard to set up, with everything going on at the front desk?
You bring your client list and your logo, and your sending domain gets set up for you, with no DNS to touch. Most salons send their first reminder campaign the same week they sign up.
Will these emails end up in spam instead of my clients' inbox?
Every address on your list is checked with its mail server before a campaign goes to it, and your sending domain builds its reputation gradually. Together that keeps your reminders landing in the inbox, not the junk folder.
Am I locked into a contract?
No. Every plan is month to month, in Canadian dollars. Pause or cancel whenever your chairs are full and you don't need it.
What happens to the client list I already have?
Import it straight from a spreadsheet. The importer maps your columns automatically, and every address gets checked before you send to it, so you know who's safe to email.
Do I need to know CASL rules before I start emailing clients?
You need consent to email someone and a working unsubscribe link, honoured within 10 business days, as set out under CASL. Clients who've booked with you and given you their email generally count as consent, and every campaign includes an unsubscribe link automatically.
Can I write the emails myself, or do I need design skills?
Either. Type a one-line brief and a complete email gets designed in your salon's brand, or build it yourself in the drag-and-drop editor. No design background needed for either.
What if I'd rather not run campaigns myself at all?
Our managed plans plan, write, design and send your campaigns for you, month to month. You still see your results; you just don't have to build the emails.
Fill your calendar, one email at a time
Month to month, in Canadian dollars, with your sending domain set up for you.
Create your account